Mythbusters: Truth Behind Jewellery Valuation Myths
And for LVMH, the record-breaking deal offered a chance to double the revenue of its smallest division – watches and jewelry – with a model aligned with its values of heritage, custom, and luxurious craftsmanship. “They are the most effective promoting,” says the Mayfair-based designer, whose work has been embraced by rappers such as Nines, Skrapz and their fellow Ice City Boyz. Mentioned in “Same Way”, a monitor from Nines’s Crop Circle album, Chiefer noticed a leap in consideration after the collective began wearing his bussdown diamond pendants. “Those went viral because nobody was doing that kind of custom work,” …