Arçelik CEO Hakan Bulgurlu’s keynote speech urges companies to innovate for sustainable change to guard the pure world from environmental decline
BERLIN, Sept. 3, 2022 /PRNewswire/ — Arçelik, the worldwide family home equipment producer and mother or father firm of 12 main residence equipment manufacturers, together with two of Europe’s well-known manufacturers, Beko and Grundig, keynoted at IFA 2022 calling for sector-wide motion to deal with local weather change.
In his keynote speech, Mr Bulgurlu spoke of the problem dealing with the company world, highlighting that rising enterprise innovation has led to extra consumption, thus contributing to environmental stress.
Mr Bulgurlu believes that getting this steadiness proper is the aim of innovation, to create tailor-made technological options to the world’s environmental challenges. The clear power transition, the event of regulated, clear carbon markets, and the phasing out of coal by 2050 had been all pressured as important local weather actions the world must take whether it is to face any likelihood of retaining the 1.5C objective alive.
Arçelik’s CEO spoke proudly of the company’s steely concentrate on hitting many bold local weather targets, imploring that the 2050 goal date for Internet Zero will not be an summary worldwide train, however in regards to the lives of each residing species on the planet.
Defending water provide has by no means been extra pressing in a warming world
The occasion additionally noticed Arçelik launch a brand new know-how designed to deal with family water waste. The brand new innovative SaveWater know-how in dishwasher and tumble dryer-washing machine couple, unveiled completely for the primary time at IFA Berlin, has been crafted to offer excellent cleansing, whereas serving to households use water extra effectively.
The improved dishwasher know-how saves the final rinsing water within the cycle for use at first of the following wash. Whereas the SaveWater know-how within the tumble dryer-washing machine couple saves as much as 5.2 liters of water per load, the dishwasher makes use of solely 6.9 liters of water to clean a full load with 16 place settings capability, saving 2.6 liters of water each wash while providing the bottom water consumption within the Beko vary. Developed with water effectivity at coronary heart, the brand new SaveWater line by Beko offers again a complete of as much as 7.8 liters of water at each cycle, to you and the world*.
Along with championing useful resource environment friendly improvements, Arçelik additionally leverages the newest applied sciences throughout its personal manufacturing operations to establish water dangers and improve effectivity. Over the previous 12 years, Arçelik has saved 2.17 million cubic meters of water, equal to the each day water consumption of roughly 2.7 million Turkish households.
Moreover, Arçelik collaborates with each international and native companions, to have interaction communities and promote sustainable water administration. This yr, Arçelik is proud to begin its partnership with Water.org, to fund water entry initiatives in Kenya to empower native communities and make a long-lasting influence to offer water and sanitation options.
Hakan Bulgurlu, Chief Govt Officer, Arçelik, stated: “Our planet is in a state of local weather emergency. Humanity stands at a crossroads within the historical past of our planet that can outline us as a technology of doers or naysayers. At a time like this, sustainability ought to be a compulsory enterprise mannequin and never merely a value driver.
“All of us on this business must prioritize innovation and decide to inventing applied sciences that make an actual distinction to power, water, and environmental points.
“At Arçelik we need to use our international standing and assets to drive the worldwide agenda for local weather safety, better product efficiencies, and sturdiness to assist us all get richer, with out making our planet far poorer. The SaveWater product line demonstrates our ambition to be the world’s most sustainable model and embrace modern applied sciences that can profit folks the world over.
“It is time to step as much as the problem, the reward for our collective local weather motion will likely be our safety as a viable business working in steady markets the place individuals are free to develop their companies, their households, and their communities with out the danger of local weather disaster looming giant on the horizon.”
Arçelik is consistently innovating to fulfill the challenges of the twenty first century, from useful resource effectivity to waste administration and recycling. This additionally contains its strategy to environmentally-friendly packaging alternate options. In 2021, Arçelik used 324 tons of 100% recycled and recyclable cardboard and 40 tons of molded pulp as an alternative of EPS within the cooker, hood, small home home equipment, and client electronics classes. Arçelik is the primary residence equipment producer worldwide to supply a significant home home equipment line-up with EPS-free packaging.
These far-reaching commitments and actions have earned Arçelik vital business accolades, together with being listed as the primary and solely Turkish producer within the Dow Jones Sustainability Index for the third yr in a row and acknowledged by the FTSE4Good and BIST Indexes.
Notes to editors
*Disclaimer: *Tumble Dryer saves as much as 5.2L of water per cycle for full load 10kg declaration programme. Dishwasher saves 2.6L of water per cycle in Eco Program in comparison with comparable Beko Dishwashers with out SaveWater Expertise. Beko SaveWater Line saves as much as a complete of seven.8 Liters of water at each cycle.
With over 40,000 staff all through the world, Arçelik’s international operations together with gross sales and advertising workplaces in 52 international locations, and 28 manufacturing amenities in 9 international locations with 12 manufacturers (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus , Dawlance, Voltas Beko). US Europe’s second-largest white items firm by market share (based mostly on volumes), Arçelik reached a consolidated turnover of 6.5 billion Euros in 2021. Arçelik’s 28 R&D and Design Facilities & Workplaces throughout the globe, are residence to over 2,200 researchers and maintain greater than 3,000 worldwide patent purposes to this point. In 2021, Arçelik achieved the very best rating within the DHP Family Durables class for the third yr in a row within the Dow Jones Sustainability Index of the S&P International Company Sustainability Evaluation. By way of its management place in sustainability and credible decarbonization roadmap for reaching web zero, Arçelik grew to become the primary and solely firm from its business to obtain the Terra Carta Seal by HRH Prince of Wales. Arçelik’s mission is ‘Respecting the World, Revered Worldwide.’
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