GS Caltex India Launches Digital Marketing campaign this Friendship Week to Strengthen the Bond Between Engine Oil and Engine


Mumbai, Maharashtra, India
GS Caltex India, India’s main lubricant model, takes its proposition of being “Aapke engine ka greatest pal” a step additional with the launch of a brand new digital marketing campaign this friendship week throughout all digital platforms.








Have fun the Bond of Friendship With GS Caltex India’s Kixx Friendship Week Marketing campaign


The marketing campaign “Kixx Friendship Week” commemorates the friendship between engine oil and your automobile’s (Automobile and Bikes) engine as it’s continuously there to guard your engine in excessive circumstances, Kixx by GS Caltex is that superb greatest buddy on your vehicle’s engine. This commercial is the most effective illustration of what friendship entails, and it’ll make you assume again on all of the particular occasions you will have had along with your greatest pals.


Talking in regards to the marketing campaign, Okay Madhu Mohan, Common Supervisor-Advertising and marketing at GS Caltex India mentioned, “The marketing campaign is according to our model, Kixx, which celebrates the relationships in our lives which are priceless and irreplaceable. It’s all the time there to guard the engine in excessive circumstances.”


Kixx Engine Oil touts premium high quality and optimum efficiency below excessive driving circumstances. It’s the superb companion for the engine.


You might watch the marketing campaign right here www.youtube.com/watch?v=09g4WevJeD8




Identify of the marketing campaign – GS Caltex-Kixx Friendship Week marketing campaign



Totally different parts of marketing campaign – Radio/ Digital/OTT



Storyboard for TVC/Digital video – Digital video



Identify of Artistic Company – PowerDrift Studios PVP. LTD.



Advert Director- Vinayak Guhanarayan



Chief Artistic Officer – Rohan Albal



Artistic workforce – Ishaan Tiwari



About GS Caltex India
GS Caltex India is a 100% owned subsidiary of GS Caltex Company, South Korea. It was integrated on 2nd February 2010 in India and has its registered workplace in Mumbai. The corporate is at present doing enterprise in high-quality premium lubricants manufactured from its personal group II plus base oils imported from their Yeosu Refinery, South Korea. The corporate’s operations cowl the entire of India with warehouses at key areas to service the wants of consumers. GS Caltex India has a really spectacular vary of high-quality completed lubricants and provides to giant companies together with main OEMs viz. Kia Motors, Volvo Development, Hyundai Motors, Hyundai Development, Kohler, Ajax, Doosan, Indus Towers, Putzmeister, Puzzolana and many others.

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